Client Feature

IGNITE Atlantic

Social Media Management + Marketing Support

Project Summary

Our Marketing team curates and manages IGNITE Atlantic’s social media pages (Instagram, Facebook, LinkedIn and X) promoting their various events, partnerships and projects and showcasing the daily life of their busy Innovation Hub. Through our work, IGNITE’s social platforms continue to build outreach momentum, firmly establishing the IGNITE brand through storytelling, thoughtful audience engagement and consistent brand use.

A small but dramatic change we implemented was to organize social content by colour, making it easier for followers to engage with communications and events happening at each separate but connected IGNITE location. Using only IGNITE brand colours and fonts and introducing reoccurring content (quotes, resident spotlight, weekly and monthly event snapshots) curating a consistent look and feel that has resonated with audiences, increasing engagement by over 700%!

Client testimonial

“Amanda has transformed the way IGNITE communicates on our social channels, making our channels more engaging and bringing our brand to life through storytelling and marketing. The change has been recognized internally with our team feeling more connected to our social media channels and externally with significant increased engagement across all platforms.”

– Doug Jones, CEO, IGNITE Atlantic